Orchard & Broome is a modern luxury knitwear brand. Reimagined on the Lower East Side.
Welcome to the neighborhood.
The Brand
Orchard & Broome is a next-generation knitwear brand operating at the intersection of luxury and streetwear. Synonymous with innovation, inspiration and elevated minimalist design, the brand produces contemporary styles that redefine modern comfort, offering men a versatile and refined wardrobe ideally tailored for today’s dynamic lifestyle.
Origin Story
Founded in 2023, the brand began on the Lower East Side where Co-Founder and CEO, Zachary Prell, lived at the corner of Orchard & Broome and drew inspiration from the vibrant neighborhood.
With over fifteen years of experience in menswear and previously the founder of his namesake brand, Zachary recognized that menswear trends had evolved, and comfort and quality became paramount.
With this in mind, Zachary established a partnership with global manufacturing powerhouse World Textile Sourcing, which produced knitwear for Zachary’s brand, and Orchard & Broome was formed.
Creating a modern luxury uniform.
Orchard & Broome designs a collection of reimagined essentials and seasonal styles. The brand marries signature elements and innovative finishes with a modern fit resulting in a remarkably soft, exceptional collection of garments, all crafted using premium Peruvian pima cottons and cotton stretch blends.
With a commitment to a minimalist aesthetic and week-to-weekend versatility, Orchard & Broome has created a new knit-inspired modern luxury uniform.
Orchard & Broome is more than a menswear label: it's a venture that celebrates the unique crossroads where ideas are born and dreams are pursued.
The brand exists as a symbol of creative expression, a tribute to imagination and innovation, and beacon for finding inspiration in your own neighborhood.
About the Co-Founder & CEO
Zachary Prell is the Co-Founder and CEO of Orchard & Broome. He brings over fifteen years of experience in the contemporary market across startup-to-growth phases, with expertise in design, strategy, sales and production.
Zachary previously worked in investment banking and venture capital and realized that his business casual wardrobe left much to be desired. With a visionary approach, Zachary left finance to create the ideal sports shirt from scratch - a more intelligently-designed style combined with a consumer’s fresh perspective. This marked the start of his namesake brand, Zachary Prell.
For over a decade, Zachary evolved his line into a multimillion-dollar lifestyle brand that was carried in over 200 locations throughout the U.S., including Nordstrom, Neiman Marcus and Saks Fifth Avenue. In the process, Zachary played a pivotal role in shaping the modern sportswear category. Despite its growth, the label closed due to the pandemic, paving the way for Orchard & Broome.
